The Mixer streaming community and its partners received some big news yesterday. Mixer has decided to partner with Facebook Gaming. The announcement was made on their website as well as on their socials. The company stated that improving their ability to scale was a major part of the decision.
Ultimately, the success of Partners and streamers on Mixer is dependent on our ability to scale the platform for them as quickly and broadly as possible. It became clear that the time needed to grow our own livestreaming community to scale was out of measure with the vision and experiences that Microsoft and Xbox want to deliver for gamers now, so we’ve decided to close the operations side of Mixer and help the community transition to a new platform. To better serve our community’s needs, we’re teaming up with Facebook to enable the Mixer community to transition to Facebook Gaming.-Mixer
The announcement also stated that “Facebook Gaming will make it easy for everyone in the Mixer community to join” and listed several potential questions for the gaming community. Mixer partners will be granted partner status with Facebook Gaming (FBG), and their Partner agreements with Mixer will be matched as closely as possible. Mixer streamers who make the switch will also be granted eligibility for the FBG level up program.
It is an interesting time in the streaming space as large competitors acquire more companies to compete with Twitch. Twitch.tv is the leader in the space currently, and have the largest community of streamers and viewers. Youtube Gaming has also been steadily growing as well. The increased competition between platforms will hopefully mean a more lucrative environment for streamers and content creators, which is a great thing.