Posted on: July 10, 2020 Posted by: Darren Belgrave Comments: 0
Venum New UFC Exclusive Outfitting Partner In 2021

No More Reebok Fight-Kits. The UFC-Reebok clothing deal signed in 2015 left a lot to be desired. Fighters names were misspelled, the wrong flags would appear on the personalized gear, the apparel was initially low quality and aesthetically ugly as sin. It would be truly shocking if Venum is any worse than Reebok has been.

Hopefully, fighters will have more input into design of their fight kits. Personalized gear would be much more appealing to consumers. Imagine, a shirt designed by Conor McGregor. Also, Reebok never took advantage of MMA memes nor viral moments like Derek Lewis exclaiming “My balls were hot!” That should have been plastered on his UFC shorts. Some may initially see this as a downgrade, since Venum has significantly less brand value than Reebok. However, Venum is at least passionate about fight oriented apparel.

No news regarding pay structures to fighters has been announced at this time. The best scenario for the fighters would have been independent clothing sponsorship deals. Firstly, it would be significantly more lucrative for the fighters. Secondly, the individuality of the fighters used to be on full display in the UFC and in Pride.

Taken from the UFC press release; “Joining UFC as their official outfitting and apparel partner means a great deal to the Venum team,” said Franck Dupuis, Venum Founder and CEO.  “Venum is a brand that has grown alongside the sport of MMA as it has exploded in popularity around the world.  We are both proud and grateful, as this agreement signifies the success of our journey over the past fifteen years.  At Venum, we are ecstatic to write the next chapter in our history.” Dana White also confirmed that Reebok will still

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